Privacy Policy

Effective November 14, 2026. This policy explains what Phoenix Senior Advisor collects, why, who receives it and the choices you have.

What we collect

• Your answers to our care questions, such as who needs care, the kind of help needed (for example memory care, nursing care, home care or hospice), timing, area and how care may be paid for. We save each answer as you go, even if you do not finish.
• Contact details you type into the name, phone or email fields, even before you press submit, plus anything you write in a message box.
• Your IP address and approximate location worked out from it (city, region, postal code and country; never your exact address or GPS position).
• Browser and device information (browser type, device, language) and the pages you visit on this site, including the page where you opened the questions and the page that sent you here.

You give us the answers and contact details directly. Your browser sends the IP address and device details automatically; our hosting provider adds the approximate location.

Why we collect it

• To respond to your care request and match you with options.
• To follow up if you start the questions but do not finish, so an advisor can still help.
• To prevent abuse, spam and fraud (for example, repeated fake requests from one address).
• To improve the site and the questions we ask.

How long we keep it

Answers and contact details from questions that were never submitted are kept for up to 180 days, then deleted. Submitted requests are kept as long as needed to help you and to meet legal and record-keeping duties.

Who receives it

• The local senior-care advisor who handles your request.
• Senior living communities, care agencies and referral partners we match you with when you ask us to find options. They may pay us a referral fee if your family moves in or starts service; that is how the service stays free for families.
• Service providers that run the site for us, such as web hosting and security, and email delivery. They may use the information only to provide those services.
• Authorities, when the law requires it.

Do we sell or share it?

We do not sell personal information for money, and we do not sell or share it for targeted (cross-context behavioral) advertising: the site sets no advertising cookies or trackers. We do pass your request to the communities or partners we match you with, and they may pay us a referral fee. Some state laws could treat that kind of sharing as a “sale.” You can tell us not to pass your information to anyone other than the advisor handling your request: see Do Not Sell or Share My Personal Information.

Questions about this policy: email [email protected].

Your state privacy rights

Depending on where you live, you may have the rights below. You can use them whatever state you live in: we handle every request the same way. To make a request, email [email protected], and tell us what you would like us to do. We will confirm your request, may ask for a detail you gave us (such as the phone number or email you used) to check it is really you, and will answer within 45 days. If we need more time (up to another 45 days), we will tell you why. We will never charge you more, give you a worse service or treat you differently for using these rights.

California (CCPA / CPRA)

Notice at collection. The categories of personal information we collect, why, how long we keep them and who receives them are listed above under What we collect. Care needs you tell us about (for example memory loss or a serious illness) can be sensitive personal information; we use it only to provide the care-matching service you ask for.

California residents have the right to:

• Know and access the personal information we have about you, where it came from, why we use it and who we disclosed it to.
• Delete personal information we collected from you.
• Correct inaccurate personal information.
• Opt out of the sale or sharing of your personal information.
• Limit the use of sensitive personal information to what is needed to provide the service you asked for.
• Not be discriminated against for using any of these rights.

You can use an authorized agent to make a request for you. We may ask the agent for your signed permission and ask you to confirm your identity with us directly.

Do Not Sell or Share My Personal Information

To opt out, email [email protected] with the words “Do not sell or share” and the name and phone number or email you used. We will stop passing your information to referral partners and will only let the advisor handling your request contact you. There is nothing to tick on the site; one message is enough.

Global Privacy Control. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of sale and sharing for that browser and mark any request it sends so it is not passed to referral partners without your OK.

Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Iowa, Delaware, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Nebraska, Kentucky, Indiana, Rhode Island and other states with similar laws

Residents of these states have the right to:

• Access the personal information we have about you and confirm whether we are processing it.
• Correct inaccurate personal information.
• Delete personal information about you.
• Get a copy of your personal information in a portable, readily usable format.
• Opt out of targeted advertising, the sale of personal information and profiling that produces legal or similarly significant effects. (We do not do targeted advertising or that kind of profiling.)

Appeals. If we turn down your request, you can appeal by replying to our decision and asking us to look again. We will answer the appeal in writing within the time your state law allows (usually 45 to 60 days). If we still say no, you can contact your state Attorney General.

Nevada

Under Nevada law (NRS 603A) you can ask us not to sell the covered information we collect about you. Email [email protected] with “Nevada opt-out” and the name and phone number or email you used, and we will honor it.

Consumer health data notice (Washington My Health Data Act and Nevada SB 370)

Your answers to our questions can reveal health-related information, such as memory loss, a need for nursing or hospice care, mobility or daily-living needs, or a recent hospital stay. We collect it from you only to provide the care-matching service you ask for and to follow up on your request. We share it only with the advisor handling your request and the communities or care providers you ask us to match you with, and with service providers that run the site for us. We do not sell consumer health data. You can ask us to tell you what consumer health data we have and who received it, to delete it, or to withdraw your consent to us collecting or sharing it: email [email protected]. Appeals work the same way as described above.

Children

Phoenix Senior Advisor is for adults planning senior care. It is not directed to children under 16, and we do not knowingly collect personal information from them. If you think a child has given us information, contact us and we will delete it.

Effective date: November 14, 2026.